Organic Engagement
A heat-pump shelter producer asked us to develop a marketing strategy to help them gain brand awareness. We recognized they had not yet connected with their local market. Our social media campaign has grown their audience and generated many new conversations with their target market.
Engagement
Reach
Clicks
Organic Post Shares: 92
Campaign Cost: $0.00
In this case study, out-of-the-box thinking was used to share a “viral” video to the local community. The video featured two cats walking in the snow with their tails intertwined, this was a cute way to capture the attention of our potential viewers, drawing a parallel to the cold of the winter and the need for heat pumps to remain warm.
Use video to boost user engagement
A post or ad with a a video or a GIF, is 75% more likely to “stop the scroll.” That’s why we prioritize content creation that includes motion. This promo video generated more user engagement.