Landing Page Conversion
During a recent live event we created a simple landing page that complimented our messaging. It had an above average conversion rate of 49.71%
This landing page then offered a VIP upsell which converted 5%, selling 14 low ticket offers. These $47 products then lead to much warmer leads (Closing at 29%).
Landing Page Conversion %
# of Registerants
Close %
Total Revenue: $31,700
Campaign Cost: $0.00 (Organic)
We were able to achieved these sales by using a combination of email marketing to our email list, organic marketing on our social media and a direct message strategy to audience members who followed our pages. We paid close attention to our subject links to increase our open rates. During this event, our email campaign had an average email open rate above 40%.
We continued to nurture our leads via email and direct message, inviting them to get on a sales/strategy call with us. We were able to book 6% of our registrants on a sales call and converted 36.84% of these call into sales.
Once this event concluded, we then ran a down sell email campaign where we were able to generate 4 more sales.
It is essential to use strong subject lines in your email marketing strategy.
We use keywords, software, and market research to create our emails to ensure they offer value and connect with our audience to drive action.