Email Marking - Open Rate
A pre-owned dealership approached us to develop a marketing strategy to grow their engagement with their customers. In this case study we showcase a campaign we created to jumpstart their email list and revitalize their engagement.
Sent
Opens
Clicks
Email Open Rate: 28.18%
CTR: 8.61%
Campaign cost: $100.00
2021 Average open rate: 18.0% Average click-through rate: 2.6%
Re: WIN a $100 The Keg gift card, just for staying in touch!
We created an email campaign that would speak to our diverse audience. Inviting our audience to stay in touch while entering for a chance to win a $100 Keg gift card.
We continue to engage our audience with give aways and offering value to enssure the audience looks forward to reading our emails. We also continue to work the sold/lost client list to segment our email list for optimal growth and opportunity.
How we increased conversions through email
One of the the best practices for improving an email campaign is segmenting. Segmenting an email list narrows down who is most likely to make a purchase from an email, and has the potential to produce better results with improved open and click rates.